YIN HE
Jameson Black Barrel
While working as the Senior Account Executive for Jameson Black Barrel, I produced some beautiful cocktail photography (shot by Marshall Troy Photography) to help kickoff the cocktail strategy for the brand since it was fairly new to the market. Additionally I worked with a team to bring to life the "What cocktail fits your moustache style?" campaign, celebrating the brand's partnership with Movember with digital videos featuring quirky animations of differing cocktails and moustaches, all hosted on a Facebook tab that also featured product and donation information, with media support on Urban Daddy and our own social media presence. The result? Over 350k donations from fans supporting the cause.
 Cocktail Photography |  POS Poster |  BB Still 1.pngI'm a description. Click to edit me |
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 BB Still 2.pngI'm a description. Click to edit me |
 View down the length of the bar |  Paddy Irish Whiskey SectionThe bar was designed so that there were sections devoted to each Irish Whiskey within the Pernod portfolio. Midleton and Single Pot Still, Paddy Irish Whiskey, Jameson Irish Whiskey and Jameson Black Barrel |  Original designI worked with our internal designer as well as architects from Dameron Architecture and production designers to finalize the layout of the bar. |
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 Close up of the barrel wallOne end of the bar featured 40+ barrel heads, imported from the distillery, surrounding a large TV broadcasting the game |  Comparison of Exteriors(L) SketchUp of the bar exterior; (R) Exterior photograph featuring the stain glass panels hanging above the bar. |
Metlife Stadium's Bow Street Irish Whiskey Pub
I had the unique opportunity to work with Pernod Ricard to highlight their Irish whiskey brands — Jameson, Paddy and Power’s — by creating a bar at MetLife Stadium. After collaborating with multiple teams across contractors, designers, architects and builders, managing the timeline and design assets, the end result is The Bow Street Irish Whiskey Bar, a great place to grab a drink with your friends while you watch your team win.
 NyQuil with Drew Brees |  VapoRub with Drew Brees |  NyQuil/DayQuil CAN w/ Jarome Iginla |
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NyQuil, DayQuil and VapoRub
I helped manage the creative development and the production process for these great TV and Print campaigns featuring stars in the NFL and Hockey Canada. The teams challenge was to communicate the efficacy of our product and with the help of Drew Brees and Jarome Iginla we were able to capture the relief from sickness.
 ZzzQuil TV |  ZzzQuil Print 1 |  Sleeper Print 2 |
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Taking the simple insight that some people used NyQuil to sleep regardless of their sickness, we created the "Sleep is Beautiful" campaign for P&G's product launch for ZzzQuil, where I was able to help lead the TV & print campaign development and production.
This campaign was recently named a 2014 Gold Effie Winner.
ZzzQuil
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 Website 3 (digital donation) |  Global Adaptation |
If You Can Breathe, You Can Donate
I managed the development process and post-production asset management for the launch of the Vicks Breathe for Life Pneumonia Project toolbox in 2012, where we asked participants to blow up a virtual balloon, to make a breath donation and help save the over 1.5 million children who die from pneumonia every year. Partnering with Save the Children, P&G made contributions based on how many breath donations we could collect on the digital hub, and our digital agency partners at Possible WW made use of the microphone to make the breath donation process refreshingly simple.
Experience it here.